Nowadays, Non-Traditional advertising seems to be in vogue. The tight budgets and the necessity to proof ROI is pushing marketers, but specially, media buyers to think about BTL platforms that could not only help them reach their objectives and target audiences, but also provide effective and unique concepts for their products and services.
Walking along Breitscheidplatz towards the Bell Tower in Berlin, Germany I had the opportunity to step into this column that had as part of its advertisement the shape of a blue plastic hand, which you could move it around and play with it. This cost effective idea or concept not only grabbed my attention but the attention of the people around me as well. It is also important to mention that the plastic blue shape hand was movable, in other words I could take it away with me as a souvenir (see video for better understanding).
This advertisement not only shocked and amused me, but also took two minutes or more of my time to read and look at all the information in their advertising, by the way; the necessary one. The information written was pretty much websites, so this idea made me go and search for them so I could have the full comprehension of the ad. I could also said that this unique outlet made me had an experience with all those brands and for sure I will remember them forever.
Simple, but clever ideas like this one make me think on new BTL concepts that are more effective and cost efficient for any market product or service struggling during economic crises.
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